Dynamic Communication

For the part of the course, Dynamic Communication, we were given the following brief that was ran the length of semester 1:

Brand yourself. Create a range of motion graphics and (multi)media for your own personal brand. Present the media in a short animated billboard or ident.

Research was a large part of this project, where looking into other brands was key to making a successful brand for yourself. Naturally, I immediately took to brands that I myself am drawn to, although I consider myself someone who is not that influenced by branding and adverts. These adverts that I was inclined to include the highly entertaining Irn Bru adverts:
Snowman
Goths
I am also inclined towards adverts for games, in particular for the xbox 360 (my console of choice), such as:
Gears of War
Skyrim


For this project, I intended to come up with a brand for an independant retailer of wargaming miniatures, due to my high interest in Warhammer, a tabletop gaming system by the company games workshop. With this in mind, I took to researching other miniature companies and independant retailers, as well as forums in order to come up with a suitable name for my brand.


Out of the extensive list that I came up with, 3 names stood out most to me: Warfurnace, Harlequin's Outpost and Battle Crypt. So with these 3 names, I came up with concepts for their respective logos.

Warfurnace:

Harlequin's Outpost and Battle Crypt:

I decided on Warfurnace as my brand name, and thus began to develop the text that was to be adorning the logo. Due to my high interest in music, I looked to my favourite band's type-face to get inspiration.

With plenty of inspiration, I developed the text and came up with this final logo:

From here I made an animated ident using Photoshop and Flash: