Thursday, 5 January 2012

Elementary Animation

For the part of the course, Elementary Animation, our first coursework brief was:


You will choose two of the five objects listed below, and will use your research to inform the creation of animations which use these objects.  Within your sketchbook there will be evidence of concept development, planning of path of action, key poses and storyboards for both animations. 

ball with tail
cannon
car & balloon
scales
jumping frog

Once planning is complete, you will produce the animations using two different methods: one will be produced using traditional hand drawn animation and one using digital animation.  Both animations will demonstrate your understanding of the principles of animation and Newton's laws of motion.  Each animation will use keyframes and in-betweens, will play at 12 frames per second and will be no more than 48 frames in length.

To begin with, I chose to do Ball with Tail and Cannon as my two objects. I knew that Cannon would be far more easily achieved digitally as there would be a lot of constants within the animation, so I began with that.

Much planning was put in before any work was started digitally, with the characters, objects and actions developed in depth beforehand.

 
 The storyboard, which in the end only utilized the top 5 images due to an underestimation in length:


 From here I went on to produce the final animation:



For the Ball with Tail traditional animation, character design was again, highly important, and thus I came up with a variety of concepts:


 From these concepts, I chose my favourite, and like the digital animation, planned out the motions and timing:


 With the plan fully established, I went on to hand draw the animation, resulting in 27 individual drawings, which were then photographed and put together as an animation on Flash:

We were then given the following brief:

 
The flour sack is a character conceived by the Walt Disney Studios to focus an animator’s attention to the volume, weight and timing of the animation of a character. It also allows a range of performance opportunities for the animator.  Using the flour sack, you will choose a scenario from the list below as a basis for a simple story starring the flour sack.

Flour Sack Animation - select one of the following as a basis for your concept:
1. Balancing on something/ Clinging onto something
2. Preparing to jump off something
3. Waiting for something
4. Running away from something/chasing something
5. Hiding from something

Once you have chosen a scenario for your character, you will develop this into a simple story which will last a maximum of 20 seconds.  The animation should establish the character, the conflict and a resolution during this time.  You will also get to know your flour sack, what sort of personality does the character have?  What does the character like or dislike?  How might this affect the way the character reacts to the story?   

To demonstrate planning of the sequence, you will produce a series of storyboards which detail character performance, body language, staging and action.  The storyboards will present your concept clearly without supporting notes, symbols or arrows.  As the animation has a short timeframe, the storyboard process will allow you to iterate the concept to ensure the simple story is clear and that character action reads.  

I began with two concepts for the animation I was to produce. The first was for 'Preparing to jump off something' where a macho flour sack shows off on a diving board before leaping off to the water below and gets devoured by a shark:

 

 However, I felt this idea had little thought or reason behind it, so came up with an alternate idea where a dough-brained flour sack chases a butterfly excitedly, before the insect flutters it's way into a bug zapper. Even though upset and disturbed by this turn of events, the flour sack quickly forgets the late butterfly as he is distracted by a second one:


 From here I developed the story board for the final animation:


 The brief continued with:

You will produce a short animation sequence based upon your storyboards from task 3. The animation will be in a 2D digital animation package. The animation will be a maximum of 20 seconds in length.  Within this time you will introduce the character, present the conflict and the resolution.   Within the animation you will maintain the volume of the character and will convincingly animate the character's weight in line with their movements.  You will also consider body language and its effect in the creation of personality and emotion.
The sequence should demonstrate the principles of animation, and convey your understanding of their application within an animated sequence.  

 And so I created the final animation based upon my storyboard and concepts:




Thursday, 29 December 2011

Dynamic Communication

For the part of the course, Dynamic Communication, we were given the following brief that was ran the length of semester 1:

Brand yourself. Create a range of motion graphics and (multi)media for your own personal brand. Present the media in a short animated billboard or ident.

Research was a large part of this project, where looking into other brands was key to making a successful brand for yourself. Naturally, I immediately took to brands that I myself am drawn to, although I consider myself someone who is not that influenced by branding and adverts. These adverts that I was inclined to include the highly entertaining Irn Bru adverts:
Snowman
Goths
I am also inclined towards adverts for games, in particular for the xbox 360 (my console of choice), such as:
Gears of War
Skyrim


For this project, I intended to come up with a brand for an independant retailer of wargaming miniatures, due to my high interest in Warhammer, a tabletop gaming system by the company games workshop. With this in mind, I took to researching other miniature companies and independant retailers, as well as forums in order to come up with a suitable name for my brand.


Out of the extensive list that I came up with, 3 names stood out most to me: Warfurnace, Harlequin's Outpost and Battle Crypt. So with these 3 names, I came up with concepts for their respective logos.

Warfurnace:



Harlequin's Outpost and Battle Crypt:




I decided on Warfurnace as my brand name, and thus began to develop the text that was to be adorning the logo. Due to my high interest in music, I looked to my favourite band's type-face to get inspiration.



With plenty of inspiration, I developed the text and came up with this final logo:




From here I made an animated ident using Photoshop and Flash: